Mon, 1 March 2021
Chaos Group is no more; long live Chaos! In this week’s podcast, Richard Pay from design agency Uniform and Chaos’ own Melissa Knight talk us through the year-long process of reinvigorating the computer graphics company’s presence to reflect the increasing diversity of its products and customers. Rich explains why a brand is far more than just a logo, and how Uniform has united Chaos’ previously fragmented elements into a more cohesive and colorful whole. Melissa also talks about the advantages of simply being called Chaos, the huge amount of work that went into the rebrand—and reveals a planetary secret hidden in the new logo. |
Since 2014, CG Garage has brought lively, informal conversations with Oscar-winning legends, visionary artists, and the innovators driving the industry's biggest technological leaps. From in-depth interviews to spirited roundtable discussions, hosts Chris Nichols and Daniel Thron explore the art, craft, and future of filmmaking. With Hollywood in the middle of a major revolution, we talk to the filmmakers who are making that transformation possible, covering everything from behind-the-scenes stories on iconic movies to the cutting-edge tools reshaping the industry.
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