Interviews that focus on the CG creative in visual effects, architecture and beyond. Christopher Nichols of Chaos sits down with directors, artists, photographers and developers for candid discussions on technology and art, all with a focus on computer graphics. Visit chaosgroup.com/cg-garage for more information and an archive of past shows.

Chaos Group is no more; long live Chaos! In this week’s podcast, Richard Pay from design agency Uniform and Chaos’ own Melissa Knight talk us through the year-long process of reinvigorating the computer graphics company’s presence to reflect the increasing diversity of its products and customers. 

Rich explains why a brand is far more than just a logo, and how Uniform has united Chaos’ previously fragmented elements into a more cohesive and colorful whole. Melissa also talks about the advantages of simply being called Chaos, the huge amount of work that went into the rebrand—and reveals a planetary secret hidden in the new logo.

Direct download: CGGarage_Podcast316_Richard_Melissa.mp3
Category:general -- posted at: 11:36am PDT